STEPHANIE BAILLY - AUSTRALIA

NAME: Stephanie Bailly

AGE: 34

WHERE YOU FROM & LIVE NOW:I am from Paris, France now I live in Melbourne/Australia

WHAT YOU DO: I am a fashion, music, advertising photographer. I am doing video and currating exhibitions in Paris and Melbourne.

WHAT’S YOUR ATTITUDE: French proverb Tout vient à point à qui sait attendre. All things come to those who can wait.Good things take time!

HOW DID IT START?
I started photography and video when I was 14. I grew up and went to school in Cannes to study cinema. At the age of 18 I moved to Paris and discover a big city that I fell in love with. I started a black and white documentary project. I went every Monday night to a gay nightclub call le Queen to shoot some Drag queens. At school I experimented with a lot of techniques in the darkroom. After my school I decided to be an assistant in a big studio in Paris call Daylight Studio, It gave me the space to think about what I was going to be as a photographer? After my experience as an assistant I started to be a model and signed with Ford model Europe. This gave me the opportunity to travel and start to shoot my model friends…and make my folio, and very quickly I started to work for editorial, music and advertising.

ARTISTIC vs COMMERCIAL?
When I started I had the idea that I could keep my photography completely creative and just do exactly what I want. The reality was very different. Each job gave me the experience to push the creative part further and develop my own style. I learnt how to deal with the commercial and try to keep it artistic and fun.

TELL US ABOUT THE PEOPLE AROUND YOU AND HOW THIS INSPIRES YOU?
I meet a lot of different people all artist in their own way. My husband Phil is a musician and of course a lot of our friends are musicians, photographer, editing... I love to exchange and share ideas with them and having a lot of projects!!

WHAT IS YOUR GENERATION?
The last generation of analogue.

WHAT WOULD YOU DO TO SHAKE UP YOUR GENERATION?
Revolution!

CREATIVE PROCESS?
Each project has a completely different process. No Rules!!

TURN US ON TO SOMETHING?
Serge Gainsbourg, if you haven’t heard him yet he will turn you on!!!

CREATIVE EXPERIENCES?
You should watched my DVD inside my Book ‘Minnuit’ and you will understand www.stephaniebaily.com.au

WHAT HAS BEEN MOST INFLUENTIAL TO YOU & YOUR GENERATION?
Technology, since the late 70s when I was born things have changed so much! I think some of the changes have been good, but some not so good.


TELL US ABOUT YOUR LATEST WORK?
It’s not my latest work but my favourite for the last year, it was for Puma and I shot some real teenagers in a commission building it was for me what I like to do the most! A good mix between reality and the fashion.

WHAT IS YOUR WEAPON OF CHOICE FOR YOUR PASSION? My Polaroid and my digital camera plus honesty!!


ANY EXHIBITIONS THAT WE SHOULD KNOW ABOUT?
Not yet, I am writing my new project. Coming soon …




WHO IS YOUR FAVORITE DESIGNER/ PHOTOGRAPHER/ FILM MAKER?
Hedi Slimane/
/Guy Bourdin, Lee Miller/Wim Wenders,

WHAT TURNS YOU ON THESE DAY IN THE ONLINE WORLD?
www.guybourdin.org, www.hedislimane.com www.davidlynch.de and more………..

SHOW US SOMETHING YOU LIKE ON YOUTUBE?



WHAT IS YOUR FAVORITE GADGET YOU WOULD RECOMMEND EVERYONE TO GET?
I don’t have modern gadgets but everyone should have a polaroid!

DESCRIBE YOUR STYLE? Spontaneous, fresh, voyeur and French!

TELL US ABOUT THE SCENE IN YOUR CITY?
I am still discovering it. I am pretty new in Melbourne; it’s a lot of good spot!

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR CITY? Riding

SHAKING YOUR CITY?
Meet the good and right people to create the energies to make great art with love and passion.



CAN YOU RECOMMEND A COOL SPOT TO EAT?
French Creperie call le Triskel in a city and Gerald in North Carlton in Melbourne!! love both

BEST PARTY IN YOUR CITY... WHAT IS IT?
House party, gigs

FAV TRAVEL DESTINATION?
I don’t have a favourite, I just love travel and discover the world WHY? Because there is so many beautiful place in the planet and we shouldn’t stop to discover it!!

FAV HOLIDAY?
The best holidays are with my beautiful husband Phil with the sun, sea, food and love!

THE BEACH?
Coffs Harbour in NSW howww BEAUTIFUL!!!

THE CITY?
My Paris, New York, and Melbourne.

THE FESTIVAL?
Festival Siren in NY, and All Tomorrows Party.

THE CLASSIC?
Jules et Jim de Francois Truffaut and le Mepris de Jean Luc Godart.














CONTACT ARTISTS: AWE5OME

NAZ - SINGAPORE

NAME: Nazneen Aziz aka Make Believe Naz aka Nazmatazz aka Snazzy aka Nazzypoo!

AGE: 35

WHERE YOU FROM: Merlion City, Singapore!

WHAT YOU DO: Graphic Design & Illustration

YOUR ATTITUDE: Do my best work and enjoy everything that I choose to do!

SUCCESSFULLY DOING IT?
Something called DRIVE.

THE IMPORTANCE OF PEOPLE?
I am surrounded by amazing people who are passionate about what they do - that type of energy is contagious. There is an exchange of stories or an introduction to something new which might be inspiration for my next creation.

DESCRIBE YOUR GENERATION?
A generation inflicted with too much information, all trying to make a difference in this world because they know it’s possible.

TELL US ABOUT YOUR CREATIVE PROCESS?
It varies depending on the type of project. For my illustrations there is a natural approach, which is to start from the center – if not, it doesn’t quite work out.

SHARE WITH US YOUR IDEA OF CREATIVE EXPERIENCES?
I’m collaborating with a fine artist/printmaker who’s super free in her approach and she’s passed me her sketch book which is actually a story book that she’s transformed into a mad piece of work – sketches + ideas. I’m going to fill the pages she’s left empty for me with my drawings and see how it all comes together.

WHAT KIND OF MAGAZINES DO YOU READ?
FT Weekender + How to Spend It

COOL BLOGS?
iconology.therndm.com, a blog filled with great fashion photography.

A BRIEF HISTORY OF NAZ?
I enjoyed art classes in school and loved watching Take Hart and Art Attack... so it all worked out nicely. I went to La Salle art college, studied Design Communication and here I am now doing graphic art + design.

...AND LATEST WORK?
It’s a series of illustrations that capture energy and the shapes of things to come.

DRAWING IT?
The humble pencil, then take it into Illustrator and make them vectors.

ANY EXHIBITIONS THAT WE SHOULD KNOW ABOUT?
‘The Shining’, an exhibition inspired by the Stanley Kubrick movie – curated by Steve Lawler of Kult. Look out for it - August 6th.

WHO INSPIRES YOU?
Wes Anderson is my favourite director – i love his camera work and detailed sets. Marian Bantjes the Canadian graphic artist with her inspiring story of going after her passion.



THE ONLINE WORLD?
You have to check out Spacecollective.org – a community of scientists who are artists, i mean artists who are scientists.

WHAT DO YOU WANT NOW?
I still want an iPhone.

WHAT IS YOUR FAVORITE GADGET?
I’m waiting for the iMap to come out – think it gets release next year. It’s an image mapping tool. What it does is it renders images in your mind without you having to use any design/illustrating software. Just plug and play. Just hook one end of the firewire cable into your computer and the other end is a sidepiece which you attach to your left temple and it’ll capture the image you have in mind. Cuts down execution time!!

WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
I’m listening to Mad Professor over and over again!

WHAT IS YOUR SCENE AND HOW DID YOU GET INTO IT?
Pushin’ On! Always good energy, the best funk and soul and i love it when they play hip-hop. The crowd is so mixed with zero pretense.

EVERYONE'S A DJ?
It’s not easy but the good ones make it look easy.

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
I don’t know – I’ll find out!

WHAT IS HAPPENING NOW IN MUSIC?
I just watched Runaways – the movie about Joan Jett and the Runaways, Dakota Fanning is all grown up! So I’m guessing rock’n’ roll is happening now?

LOCAL TALENT?
So many that are so good and playing what they love, putting a lot of energy into their nights . So much respect for them. Syndicate giving exposure to producers with top sounds and visuals. Pushin’ On with their crew of guest djs and the b-boys + girls. I like the Bamrah Brothers too.

NAZ'S TOP 3 ALBUMS
Welcome to Detroit – J Dilla (Hip-Hop)
Nyuorican Soul - Nyuorican Soul (House, Future Jazz, Latin)
The Foreign Exchange – Connected (Hip-Hop)

WHAT ARE YOU LOOKING AT ALL THE TIME?
TheFader.com has nice little interview vids – There’s one up now with Aloe Blacc. Also, mixtapes on Soundcloud from the Beat Broker, Syndicate, Cosa Nostra– check out all the Public Nuisance shows – I’ve got an account just so I can save all my favorites and go back to them easily.

SINGAPORE?
Singapore has a lot going on – you can pick and choose. And it’s safe....and you can eat anytime – there’s always something open!

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR HOOD?
Go for a walk around my lovely home.

WHAT WOULD YOU DO TO SHAKE UP THE SCENE?
Bring some chapatay to a partay ;)

WHERE CAN WE FIND THE BEST EATS?
Fou de Fa Fa on Robinson Road and the Italian place - Pietrasanta at Portsdown.

BEST PARTY IN YOUR CITY... WHAT IS IT?
Pushin’ On – last Friday of the month at Blujaz.






CONTACT ARTISTS: AWE5OME

KAVAN SPRUYT - SINGAPORE

NAME & AKA: Kavan Spruyt AKA Kavan Spruyt

AGE: 30

WHERE YOU FROM: East Side of Sunny SG

WHAT YOU DO: IT by Day, Part Time Midnight Shifter and DJ by Night

HOW YOU LIVE: Love what you do and what you do will be loved.

SUCCESS?
I do not consider myself successful yet as I have a lot to learn from others. :) What I do consider myself successful in: is recognizing mistakes that have been made and turning into an advantage. For my world, it is about establishing long term relationships and do it with a true heart. I follow this rule when doing business as well: If you think short term, it will be good for now but you will fall hard when time catches up with you.

TALKIN' BOUT YOUR GENERATION?
My generation was eating kaka and beebee, (classic locally made snacks) and using bar soap! Lol. It was also a time where internet was not prevalent and we had to rely on word-of-mouth to get things going. The only way of communication was the HUGE A** mobile phones which cost a bomb or a pager. Clubs could only open till 3 am and had to shut down by 0245 am. This was also a time where collectives such as Renovation, Frontallabs, Primal Groove, etc. appeared and did their thing for contributing towards the music scene. Most of the collectives are not around anymore as they had other commitments to fulfill. There were also very few superclubs and smaller clubs back then and you could be confident that the club will be packed every weekend and you would see your old friends hanging around. It was like going back to a second home.

CHALLENGES?
The most challenging part for Midnight Shift is finding a venue that could appeal to everyone. We usually have to sit in meetings for quite a number of times before approving it, and it is so difficult to find a venue as a lot of locations do not provide adequate sound system or give us a contract that is only catered to their advantage. Also, we also have to prepare a plan B just in case the artists cancel on us on the eleventh hour, this has happened so many times with others.

INFLUENCES?
Our generation was greatly influenced by movies such as Trainspotting, Beat Street, etc. DJs and Musicians back in those days were considered Opinion leaders and everyone was looking up to them for advice.


MY GRANDMOTHER IS A DJ?
Everyone can be a DJ but not a resident DJ or a performer. There was this person (who was a bedroom jock) that told me off saying that “You resident DJs will never understand what we are thinking, only know how to play commercial!” I would say most of resident DJs I know who play commercial tunes can rock it similarly when playing “cutting edge” tunes, that’s because they know how to move the crowd. Experience comes from playing to people, not in your bedroom.

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
I guess most people are getting into the tech house and dubstep now. The younger generation is into the electronic fused with indie sound now. Trends come and go, knowing the past, present and future and the ability to fuse all these and make them sound fresh is the most important!



READ?
Archie comics! :P I do most of my research online now.

MUSIC I LIKE?
Disco, techno, funk, and really weird stuff! :D

ADDICTIVE GADGETS?
I am playing with Koassilator now and it is amazing the range of melodies you can churn out of that little box!

TOP 3 ALBUMS OF YOUR TIME?
Sasha and John Digweed – Northern Exposure (Progressive)
Sonic Youth – Washing Machine (Indie)
Marvin Gaye – Any Album! (Soul)

CONTACT ARTISTS: AWE5OME

ERIC FOENANDER - SINGAPORE

NAME: Eric Foenander aka TheTownJeweller aka Efoe aka Easy E

AGE: 27

WHERE YOU FROM: Born and bred in Singapore til 14, moved to Adelaide, South Australia, til 24, and now based here.

WHAT YOU DO: Illustrator/ Art Director for Ogilvy & Mather Singapore, and leading creative for Bedsty.

THE WAY YOU CHOOSE TO LIVE: I live life easy, breezy and beautiful. Covergirl.

DOING IT?
I just do what I do best – draw and create stuff. Everyone around me gives me inspiration, ideas and support whenever I ask for it, and I'm thankful for that. As far as being successful, there's still alot more to be done.

YOUR PEOPLE?
As mentioned above, the friends and peers around me are gorgeous when it comes to providing me with help and inspiration to do what I need to do. I try and get inspiration not from just people I meet and/or observe, but anything else I can draw it from.

DESCRIBE YOUR GENERATION?
My generation? A bunch of bloody superstars in their own rights.

WHAT WOULD YOU DO TO SHAKE IT UP?
I just hope that whatever I put out gets people talking and that it might serve THEM as inspiration too.

THE CREATIVE PROCESS?
I don't really have a process. Apart from work, where there is an actual process and structure laid out to be followed, I usually just work at something til something eventuates or I might even just dream of it. The solution could come immediately as soon as I'm presented with the problem, or it could materialise over countless nights chatting with people and getting their two cents worth. I don't usually worry, what I need will come to me when it needs to.

TURN US ON TO SOMETHING?
If you haven't already, check James Jean out. His stuff has been jaw dropping to me ever since I got on to him. And after I met him, and sketched his portrait, I've been revelling in his prowess ever since. Also, check my boys' stuff out. Sharul and Dawsey. Two everyday superstars just hangin' around and chillin'.

CREATIVE EXPERIENCES?
A successful creative experience should be a fun one. Collaborative if more than one individual is involved. It shouldn't be contentious and ego driven. IT'S GOTTA BE FUN DAMMIT

WHAT HAS BEEN MOST INFLUENTIAL TO YOU & YOUR GENERATION?
I don't know if I can lump my generation and I together. Umm....Mandela? Emmanuelle Chriqui?

INTERACTIVE EXPERIENCES?
There have been many. But one stands out the most – the world Expo in Aichi, Japan, in 2005. There were some nuts shit out there, on all levels of interactive, with the theme of "Nature's Wisdom," with national and corporate pavilions expressing themes of ecological co-existence, renewable technology, and the wonders of nature. The stand-out pavillion was Japan's own. There was some crazy giant sphere that you stepped into on a clear bridge and a 3D movie was played AROUND you, and you were totally immersed in it. I can't really begin to describe it, so I won't.



MAGAZINES YOU GET YOUR HANDS ON?
The few that I read are Empty Magazine (whenever I get my hands on it from Australia), Complex, SLAM (it's a basketball mag), Juxtapose and Monster Children. I used to read IDN a fair bit, but its layouts got really hard to stomach.

A BRIEF HISTORY OF ERIC?
I've been illustrating since I could pick up a pencil. My dad drew me a cheetah one day, and I was awestruck. Designing and everything else came soon after, with illustration holding down fort.

...AND YOUR LATEST WORK?
Right now? I'm working on an illustration for the new Kult issue, run and distributed by Steve Lawler. Look out for it.

WHAT IS YOUR WEAPON OF CHOICE FOR YOUR PASSION?
My trusty Wacom tablet. But seriously, a pencil and paper will do.

ANY EXHIBITIONS THAT WE SHOULD KNOW ABOUT?
There's an upcoming exhibition, can't remember when, on works inspired by the movie ''The Shining''. A few friends will be participating, and again, it's gonna be run by Steve and his posse.

FAVS?
James Jean is my favourite illustrator. Everything he does wows me. Designer? I've recently really been into Parra's type treatment. Hot shit. And his colours are dope too. Film maker – Michell Gondry's stuff is always pretty hot. Or Guillermo Del Toro. His films are always visually rich, even though his Hellboy flicks were a tad on the *yawn* side.

SURF?
I'm always on www.jamesjean.com, www.notcot.com, www.oicsingapore.com/wordpress/ to keep up on the local illustration scene, and always checking out my friends' blogs.

THOSE BLOODY GADGETS?
Everyone into design work and digital illustration? A wacom tablet. Everyone else? Umm.. The only gadget I have is an iphone. So, yeah. Get one.

FASHION DESIGNERS?
I don't like branding myself out on ONE designer. Even then, I'm not really into big fashion labels. I'm a shoe/sneaker dude. I love my Vans and my clarks.

TEES?
Parra's artwork translates perfectly into awesomely designed Tees. I try to get my hands on those puppies as much as I can.

ERIC'S STYLE?
Laid back, cos it's Singapore. It's hot and humid and dank and sweaty. I'm usually in a tee shirt, shorts and low or mid cuts. But when I have to, shirt, jeans, boots. And most of the time a porkpie or a messenger boy hat.

LOCAL LABELS?
Don't know many, but my friend Christy's label Tangle is pretty nice. Caught one of her fashion shows at Zouk was was impressed.

LOCAL SNAPPER?
Hah we get our boy Ungku to take photos at all the Bedsty parties. Therefore, he's the best.


FAV FASHION MAGS?
Complex mag. Everthing a tidy fella needs is in that mag.

FASHION ONLINE?
I'm always on www.highsnobiety.com and www.hypebeast.com.

LISTENING TO NOW?
I've been cranking that new Mark Ronson/MNDR/Q-Tip track Bang Bang alot. Strong Arm Steady's In Search of Stoney Jackson is on repeat. And Bibio's Ambivalence Avenue too. Oh, and Flying Lotus' new album Cosmogramma. Martyn, Madlib, Four Tet, Dimlite.

WHAT IS YOUR SCENE AND HOW DID YOU GET INTO IT?
I'm not in a scene. Is Good Times a scene? I just head to wherever there's music I wanna hear. I like championing alot of the local Djs too. Otherwise, I'm ALWAYS at Good Times at Blu Jaz, first Friday of every month. PLUG!

EVERYONE'S A DJ... COMMENTS?
Everyone CAN be a DJ. Provided they know how to rock a crowd.


WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
The ladies and gents around me have varying music tastes, and everyone shares. So I guess, we're all into each other's stuff. And some are even doing their own stuff.

MUSIC TRENDS?
Dubstep is the most recent and relevant one to me. I don't see it dying, but it's gonna change up/evolve soon I guess. Like every other trend.

LOCAL TALENTS?
Man, alot of the local talent rock my socks. Ummm the dudes who play for our Bedsty Parties seem to have really well-trained ears for hot shit. Syaf, Rough, J-Styles, Ko Flow, Nez, amongst many, always kill their sets. Kevin Lester and his band Sixx and Sonofa do some really awesome live stuff. Blows me away.

MUSIC GADGETS THAT YOU CANNOT STOP PLAYING WITH?
Baby Scratch on the Iphone? I've been fiddling with Ableton to try and put up a mix of some tracks, but that's pretty much it.

TOP 3 ALBUMS THAT HAS BEEN INFLUENTIAL TO YOUR GENERATION:
Again, I can't speak for my generation. But for me, in particular order,
Paul Simon – Graceland
J-Dilla – Donuts
A Tribe Called Quest – Midnight Marauders
Songs from these albums are always getting constant rotation from me.

MUSIC ONLINE?
For music? I turn to my friends mostly. The only music based website I visit constantly is www.stonesthrowrecords.com. Pretty much the only label I care about the last couple of years.

TELL US ABOUT THE SCENE IN YOUR CITY?
It's pretty hot. As in, dope. As in, Singapore's not too shabby at all, thank you very much.

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR CITY?
Eat. Hitting up spots with dope music and drinks. Chillin.

WHAT WOULD YOU DO TO SHAKE UP THE SCENE?
I'd put it in a shaker and serve it up with some crush iced, a mint leaf and a twist of lime over a bed of brown sugar.



WHERE CAN WE FIND THE BEST EATS?
This place called Fou Fa Fa along Robinson Rd where I work. HUGE portions of awesomely fresh organic produce. Super tasty shite.


WHAT IS YOUR FAVORITE WATERING HOLE IN THE CITY?
I mostly end up at Simpang Bedok with the fellas and lasses. Most nights of the week.



BEST PARTY IN YOUR CITY... WHAT IS IT?
I'm not even trying to plug this, but yeah. Good Times at Blu Jaz. Sick, sick, sick party with an unpretentious vibe.



I LOVE...?
Tokyo. I like the feeling of alien-ness that's also strangely comforting and relatable at the same time.

HOLIDAY...?
Best holiday? I had a pretty good time in Tokyo in March. Cherry blossom times. But the fondest memories I have is in Melbourne with the boys. Best beach? I don't do beaches. Best city? I haven't been there, but I bet you it's New York. I will visit you, NY, before I die.
FESTIVALS...?
Gilles Peterson WorldWide in Singapore a couple years back was sick. Cut Chemist? Diplo? PUHLEEAASSSEEE. Awesome. I heard Madlib and Peanut Butter Wolf were in town too, but I missed out. Is this a vicious rumour spread by a villainous scoundrel? Fuck you mang. Um, Sunburst Kl in '08 was dope too. The Roots and Parliament back to back put me in tears. Literally.

TRAVEL GUIDE YOU GO TO?
Superfuture. Plain and easy.

YOUR RECOMMENDED CLASSIC CULT FILM THAT EVERYONE SHOULD SEE BUT HAVEN'T?
Umm... Crooklyn by Spike Lee. Magical film.

ERIC'S TOP THREES:

EAT
Botak Jones
Kah Soh (Or however it's spelt) at Amoy St
My bedroom with a meal I've cooked

DRINK
Blu Jaz Cafe
Night and Day
My bedroom with a bottle of Choya


SHOP
The internet
Left foot
Marks and Spencer. They have shit in xxl

HANG
Simpang Bedok
Haji Lane/ Arab Street
My room

CITIES
Singapore, cos I was born here and I live here now
Adelaide, cos that's where me folks is at
New York and Tokyo cos I dream about them all the time


CONTACT ARTISTS: AWE5OME

DJ KRUMBS - SINGAPORE

WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
Hiphop, funk, breakbeats

WHAT IS YOUR SCENE?
Hiphop. Heavy influences by sampling and i guess turntablism is mostly associated with this genre.

SKILLS & THE NEXT GUY?
Most people can beat match, but its the technical skills you can execute with 2 decks that sets you apart from the next guy.

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
Studying....no kidding

WHAT ARE THE MUSIC TRENDS THAT YOU SEE HAPPENING?
A shift towards electronic music.

WHO ARE THE BEST LOCAL MUSIC DJ & ARTIST COLLECTIVE THAT YOU HAVE SEEN IN YOUR CITY?
I have been very inspired and impressed by DJ KoFlow, DJ Jstyles, DJ Ollie, X.S one, Bedsty.

WHICH MUSIC GADGET YOU CANNOT STOP PLAYING WITH?
Turntables. You can never get sick of playing with them.

DJS BEEN INFLUENTIAL TO YOUR GENERATION?
DJ Premier with his cuts (hiphop), and everything by KRS One, he is simply awesome.

WHAT IS YOUR FAV WEBSITE?
www.turntableradio.com

TELL US ABOUT THE SCENE IN YOUR CITY?
Heavily influenced by the commercial radio

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR CITY?
Chill, participate in the effervescent nightlife, chill again

WHAT WOULD YOU DO TO SHAKE UP THE SCENE?
Have more outdoor parties in the park, with hip-hop djs and local/international hip-hop acts.



WHERE CAN WE FIND THE BEST EATS?
Buttersotong at Lau Pasat

WHAT IS YOUR FAVORITE WATERING HOLE IN THE CITY?
Arab street

BEST PARTY IN YOUR CITY?
DONUTS. 'nuff said

HOW DO I FIND GREAT FOOD IN YOUR CITY?
www.hungrygowhere.com. Well, singapore has a strong food culture, dont blame me.

WHAT IS YOUR FAVORITE TRAVEL DESTINATION?
Germany. Beer, need I say more?

HOLIDAY?
Italy, beautiful Lake Di Garda.

FESTIVAL?
Slubice, West Poland.

ONLINE TRAVEL?
www.thelonelyplanet.com

CONTACT ARTISTS: AWE5OME

OCTAVE ONE - DETROIT, USA

WHAT’S YOUR PHILOSOPHY?
I don't know if we actually have a philosophy. I guess if just producing what makes you feel and moves people in some kind of way, then that would probably be our philosophy as well as our attitude towards what we do. We choose to live our lives in a way that we can be proud of, and our family and friends can be proud of too. We work diligently not to have any regrets, but the realism is that life's a continued learning experience and there will always be something you wish you would have done differently.

ARTISTIC INTEGRITY vs COMMERCIAL SUCCESS?
I don't know, we just always focus on doing projects that we sincerely believe in as a group. If we can't completely agree on a particular project it's never released no matter what. Integrity is the utmost!

TELL US ABOUT THE PEOPLE YOU MEET AND HOW THEY INSPIRE YOU?
We meet a lot of really interesting people. Lately, the people we have been meeting have been people we've had to win over as fans who came to the shows not necessarily for us or may have been dragged to our show by there friends who've had the opportunity to see us before. One person that really stands out is this guy we met who didn't like techno and tried to convince us that we couldn't be playing techno cause he hated techno, but loved our show. We just laughed and laughed because he was truly sincere in telling us this and believed it! We're just happy we able to win over yet another fan!

From day one when we started producing, we've always kept a lot of our family around us and good people that we've been honored to include into our extended family. A lot of times there day to day courage, strength under adversity has been a backbone for us emotionally in our productions. But, just recently on our pilgrimage back to Detroit for some recording (with the entire brothers Lynell, Lance and Lorne) we had a chance to watch one of our nieces at play and how she just enjoyed herself and we thought how simple her world had to be being a child. Unfortunately, about a couple of hours later we were jarred by a evening news report that 5 police officers had been shot by a lone gunman on the eastside of Detroit, which brought us to a reality of how our world can be shattered in just one moment. The kind of artist that we are we know that this will influence some part of our music.

DESCRIBE YOUR GENERATION?
Our generation saw the birth of a few of the worlds most innovative and influential genres of music, House, Techno (now known as Detroit Techno), and Hip-Hop.



TELL US ABOUT YOUR CREATIVE PROCESS?
Our creative process usually starts with one of the five Burden brothers (Lawrence, Lenny, Lynell, Lance & Lorne) coming up with a track idea or thought process to start things off. We'll discuss the ideas and one of us might be moved to contribute something to the idea in some way or form, whether it be musically or producing in a certain direction it should go. And if its a good track it will organically progress from there to a project that we're pleased with.

WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
At the moment I've been listening to a lot of old Soul classics mainly from the 70's and 80's, been really aching for some grooves from The Spinners as well as some roller skating jams. It really offers a lot of emotion and inspiration for me musically.

WHAT IS YOUR SCENE AND HOW DID YOU GET INTO IT?
The Dance music scene is our scene. And when we got into it that's pretty much what it was, all forms of Dance music. Dj's played techno, house, disco, garage or whatever all in the same set. That's what we really miss about the scene now, it's a lot segregated than it was then. We often wonder how did we end up segregating the underground music scene into sects and when we got into the scene it was because of the unity of it all.

EVERYONE'S A DJ... COMMENTS?
Yea, everyone now does seem to be a dj...lol! But, not everyone possesses the raw talent that it takes to move the crowd. Sometimes, we wonder if they should have a test set up for cats that want to call themselves a dj. I mean, we hear a lot of so-called jocks playing tracks and doing tricks but the dance floor ain't moving. It's like the dancefloor turned into just a social spot to have some drinks with your friends or something. Here's an idea for the dj test; first they should put two turntables in front of you and if you can't ride the beats. That will probably eliminate 50% of the dj's that exist today...lol! And not to leave anyone out (dj's who can't ride the decks), they should come up with a new title like music tech or tech stat. You get the idea!

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
Hmm....we really don't know for sure, because we tour so much. But the ones we see whilst we're gigging somewhere we have to say are gigging too. There's a lot of producers that are touring these days since they're are virtually no more record sales to support there art. We hear that a lot across the board from everyone.

WHAT ARE THE MUSIC TRENDS THAT YOU SEE HAPPENING GLOBALLY?
Globally, we're starting to see the trend of music returning to something more musical. The grip that minimal had is slowly starting to wear off and the fans globally have been wanting more musically composition to there dance music, which we knew it would head back too.

WHO ARE THE BEST LOCAL MUSIC DJ/ ARTIST COLLECTIVE THAT YOU HAVE SEEN?
We don't know yet. Since we moved to Atlanta we really have not had the opportunity to go and experience any of the local dance community, but we'll know by the end of the summer what's happening here.

WHAT MUSIC GADGETS ARE YOU INTO THESE DAYS THAT YOU CANNOT STOP PLAYING WITH?
Dave Smith Instruments Mopho - an analog little beast of a synthesizer
Korg EMX-1 Music Production Station and Sequencer - straight forward interface and cool sounds. Turn it on and start jamming.

TOP 3 ALBUMS / TRACKS / DJS THAT IN YOUR OPINION HAS BEEN INFLUENENTIAL TO YOUR GENERATION?
Kraftwerk - Computerwelt / Prince - Purple Rain / Cybotron - Enter
Inner City - Good Life / Cybotron - Clear / Parliment - Flashlight
Jeff "The Wizard" Mills / Derrick May / Ken Collier

WHAT IS YOUR FAVORITE TRAVEL DESTINATION?
Miami, Florida. Because the pulse of the city is just so energetic it just makes you want to always be outside 24/7.

WHAT IS BEST HOLIDAY YOU HAVE EVER BEEN ON?
It might sound funny, but my best holiday is a weekend of roller coaster riding at Cedar Point amusement park. Riding coasters is my drug of choice...lol! Don't really have a best beach, cause I love them all. Any place sand meets water is tops! We love so many cities but if we were to choose just one it would probably be Barcelona.

WHAT IS THE BEST FESTIVAL YOU HAVE BEEN TO?
We like so many, but the Mongrose, Big Chill, and DEMF (early years) gets my nod as some of the best.

YOUR RECOMMENDED CLASSIC CULT FILM THAT EVERYONE SHOULD SEE BUT HAVEN'T?
The day the earth stood still (1951)

YOUR 3 FAV PLACES TO EAT IN YOUR CITY?
Blue Moon Pizza, Five Guys Burgers & KC Pit

3 PEOPLE THAT WE SHOULD GET TO KNOW?
Jeff Mills / Mark Ernestus / Dave Clarke

CONTACT ARTISTS: AWE5OME

ZUL - SINGAPORE

WHAT'S THE PLAN?
Like I said, there's no grand plan. The Subvert parties aren't as frequent as we'd like (mainly because most of us are busy with work) but at the risk of sounding mighty cheesy, its the punters that keep us going... seeing your mates coming to your parties is always a good thing.

WHAT INSPIRES YOU?
Lovers of good music inspires me and I've been lucky enough to be surrounded by them - people like Aresha, Kevin Hing (Nonsequitor) etc whose boundless energies and enthusiasm I find completely infectious.

GENERATION?
I came from the punk rock generation (ie I am old). Seriously though, it's thought me to do my own thing, believe in myself and never let people get in the way of a good time :)



WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
Sadly I listen to every thing so my Ipod's jam packed with everything from death metal to dubstep.

WHAT IS YOUR SCENE?
Definitely punk which I got into when I was 16, still love the music and it has had a huge impact in my life. Still mates with a lot of the guys from back in the day and it gave me my first steps in journalism (for BigO magazine in 1992).

OH DEAR...EVERYONE'S A DJ.
It is true, it's definitely made the scene more interesting.

WHO ARE THE BEST LOCAL DJs THAT YOU HAVE SEEN?
As far as new Djs go, Nonsequitor and Ajay are underrated – people should come and check them out whenever we hold our Locus gigs!



WHAT ARE MUSIC GADGETS CANNOT STOP PLAYING WITH?
The Ipod of course plus Ableton Live, the most punk rock digital audio workstation ever.. its simple enough for technophobes like me and fun to play with!

TOP 3 ALBUMS THAT HAS BEEN INFLUENTIAL TO YOUR GENERATION?
1. Nirvana – Nevermind [1991] – Every one wanted to be a band after this came out
2. Aphex Twin - Selected Ambient Works 85-92 [1992] – Electronic music at its most beautiful.
3. Depeche Mode – Black Celebration [1986] – Got this when I was in Secondary one, made me realise there was more to just Bon Jovi.

YOUR SCENE?
The drum & bass scene here is small but loyal. It's always fun to check out a drum & bass gig here, so many friendly faces about :)

ALTERNATIVELY?
People should open their mind to more music. There's much more than just hip hop/ R&B / the latest flavour of the month (ie Steve Aoki) playing at the big clubs.

WHAT IS THE BEST FESTIVAL YOU HAVE BEEN TO?
Good Vibrations in Melbourne, 2007. Snoop Dogg, Beastie Boys and Cut Copy – groovy.

CONTACT ARTISTS: AWE5OME

CHARMAINE HARN - SINGAPORE

WHAT’S YOUR ATTITUDE TOWARDS THE WAY YOU CHOOSE TO LIVE?
We all have a purpose in life and that is reflected in our attitude towards work, the arts, relationships and ambition. I think the key is to make a life, not just a living.

Fulfillment plays a big part in MY purpose and is the driving force behind any project I chose to undertake. I want to master the art of doing less but achieving more. But discipline and patience is vital as well. And flow. Flowing is important. Understanding the cycles of life and knowing that challenges are opportunities for us to be creative.

SO HOW THE HELL DO YOU DO IT?
Prayer. And a lot of whisky. Jokes aside… it's all about Balance. Moderation. Doing everything as fairly and equally as you can. Some women call it yoga, others say Pilates, I say Balance. But according to your individual lifestyle.

Your life must complement itself. The people around you, the choices you make all must make you happy and help you be more aware.



TELL US ABOUT THE PEOPLE WHO INSPIRE YOU?
Well I love people. I can talk to anyone and will talk to everyone. My inspiration comes from the fact that everybody has a story. Their own story. That's why often, when I met someone of importance, I ask them a simple question - "What has been your secret to success?"

David Tang, founder of The China Club & Shanghai Tang told me, "The key is to being well read. Read. As much as you can. Build a library and always be willing to learn new things."

Maggie Q, Hollywood actress and close friend confides, "We are who we are, to inspire people and we must be proud of who we are and what we do."

Faith Roberts, my Mother and Guru says, "Always surround yourself with people who are pure and good to you and bring out the best in you."

WHAT WOULD YOU DO TO SHAKE UP YOUR GENERATION?
Add music. A lot of it. Good music. Educate through music. Inspire with sound therapy. Heal through sound vibrations.

TURN US ON TO SOMETHING?
I swear by Nature. I love holistic remedies. For many years, I have used flower essences and essential oils to stay balanced, focused and pampered. I am also fascinated with crystals and stones.

Bach Flower Remedies & Aurora Alchemy Goddess Oils



WHAT HAS BEEN MOST INFLUENTIAL TO YOU & YOUR GENERATION?
The iMAC revolution. The Imac, Iphone, Ipod. Everything is «i» this and «i» that, in more ways than just aesthestically.

HOW DID YOU GET INTO WHAT YOU'RE DOING NOW?
Wow, this question stunned me. It brought me back to the time I was 4 years old and in the Botanical Gardens with my parents. We were all seated together in a café and my Dad had left his SLR camera on the tabletop. When no one noticed, I grabbed the camera, went outside and photographed a red Carnation flower.

To this day, I still have the picture. It is probably,comparatively, the best shot I have ever taken. That same year, 1981.. I did a TV commercial for Yamaha. I was the Girl for the Portasound. The print shot was of me, seated cross-legged, hugging a portasound with a huge grin on my face. The tvc had me skip down the Yamaha corridor, clasping my portasound, straight up to the camera to say "I love PortaSound!" Those were my 1st experiences with (both in front of and behind) the camera.

TELL US ABOUT YOUR LATEST WORK?
My last hosting gig was for the 1st season of Supermodelme. A reality program where 10 wannabe models battled it out to emerge victorious and win $10gs. I hosted the program, acted as guest judge on various occasions, played 'Mentor' to the contestants and awarded the 1st SMM winner live on stage in Zouk at their finale event.

As for modeling, I only do so now by special request. Last weekend, I went to KL to walk the 'red carpet' at the Bonia event where Anita Sarawak performed and I did a 'celebrity catwalk' for Bonia's Italian designer, who was present at the event. Creatively, I love photography and writing. I am currently working on a piece for a friend's newly opened concept store called Word of Mouth in Bali. I write more about the people behind the idea, and add some playful touches of my own to it to make it relatable.

WHAT IS YOUR WEAPON OF CHOICE FOR YOUR PASSION?
Charm.

WHO IS YOUR FAVORITE PHOTOGRAPHER?
I have been following a photographer named Daniel Luxford whom I met in a skate shop in Perth. He sold us some skate wheels. His photography is raw and amazing. His 'personal' collection on his website are my favorites.



WHO IS YOUR FAVORITE FASHION DESIGNER?
Currently my favorite fashion designer is Sven for AllDressedUp.

DESCRIBE YOUR STYLE?
My personal style is about comfort and accesorizing. I love flowy materials and chunky jewelery. I think a woman should feel confident and sexy in her choice of clothes and know her own body well enough to wear flattering cuts, according to her moods. And I love jeans... I have them in all cuts, shades and lengths.

WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
I like Funk, House and Reggae.

TELL US ABOUT THE SCENE IN YOUR CITY?
Singaporeans and everybody in Singapore are spoilt for choice when it comes to the Nightlife here. There is a scene for everyone, really. So don't expect New York styled lofty parties or hotel pent-house do's with pimped out luxuries (well you can imagine once in awhile, because it does happen occasionally). Our city scene is more intimate. The variety makes up for the lack of crowd and after hours are usually in cliques indoors.

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR CITY?
Drive around. When you're done in the city, take the freeways to secluded parts of the island. Like Changi Coast, Labrador Park or even Punggol. Seek out the heartlands and explore. WALK my dog out to East Coast Park, The Botanical Gardens, Changi Village as well as out on the islands when we do Boat Trips.

EAT! Katong Laksa, Sin Hoi San, Whole Earth, cockles, stingray, chili crabs… slurp.
Skateboarding. The skate park in East Coast is AWESOME> really. But I like long boarding more down slopes and gradual hills. Go to Fort Canning's concerts & festivals. The atmosphere there is incomparable. Spend a day in the week at the beach on Sentosa ; or charter a boat for the weekend to have a bbq on one of the the surrounding islands.

WHAT WOULD YOU DO TO SHAKE UP THE SCENE?
Organise a music festival with the 'Greats of Music today' and educate the people. Like a Music conference, with galleries and info on artists in the day and 'music appreciation' parties for the nights.

YOUR 3 FAV PLACES TO EAT IN YOUR CITY?
15 mins cafe, LaSalle / Whole Earth, Peak Seah St / Aoki Jap restaurant, Shaw Center

YOUR 3 FAV PLACES TO DRINK IN YOUR CITY?
BluJaz, Haji Lane / White Rabbit, Tanglin Village (I love those mini-Marys!)/ Orihara Shouten sake bar, Unity St.

YOUR 3 FAV PLACES TO SHOP IN YOUR CITY?
Haji Lane, Arab Street / Mandarin Gallery / Ann Siang Hill / Chinatown

YOUR 3 FAV PLACES TO HANGOUT IN YOUR CITY?
Charlie's corner, Changi Village / The Botanical Gardens / Raffles Marina, Tuas

CONTACT ARTISTS: AWE5OME

BRANDON TAY - SINGAPORE

HOW DO YOU DO IT?
A lot of hard work, poverty, determination,curiosity

TELL US ABOUT THE PEOPLE YOU MEET AND HOW THEY INSPIRE YOU?
Like-minded people inspire me, also people willing to take leaps of faith

DESCRIBE YOUR GENERATION?
Jaded, too many resources, too little time

WHAT WOULD YOU DO TO SHAKE US UP?
Turn off the internet for an hour

TELL US ABOUT YOUR CREATIVE PROCESS?
My process is inspired by architecture, fine art, biological processes and late nights fooling around the computer. Finding out what something can do that it wasn't meant to do is something I'm obsessed by

TURN US ON TO SOMETHING?
www.syndicate.sg

WHAT'S YOUR IDEA OF CREATIVE EXPERIENCES?
Like minded people working towards nothing in particular, creating interesting things by accident.

WHAT HAS BEEN MOST INFLUENTIAL TO YOU & YOUR GENERATION?
The internet and the availability of equipment and software for low low prices or for nothing at all. Also, online shopping

SHARE WITH US YOUR IDEA OF INTERACTIVE EXPERIENCES?
Interaction for the sake of interaction is boring. Interaction that tells a story or induces a child-like sense of "play" is far more interesting. Who needs a multi-touch tablet music player/email program? Narrative in interactive work is important



CAN YOU PLEASE GIVE US A BRIEF HISTORY OF YOU & HOW YOU GOT INTO VIDEO?
I came from a background in music video but realized that to be relevant in an age of youtube, i had to progress from a 2-d image on a screen to incorporate various aspects into it like spaces and interaction. Worked on a few projection mapping projects and concert visuals and that has progressively led onto
equally interesting things that i want to pursue.

TELL US ABOUT YOUR LATEST WORK?
Did a small projection mapped installation for syndicate based on the idea of "Glitch architecture" videos to follow soon, hopefully i can develop it further Into larger works

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
Projection mapping is really big nowadays, generative visuals, creative programming

WATCH SOME OF BRANDON'S VIDEOS

Projections for Singaporean band the Observatory for their 2009 HEXAR Tour


Promo for the Observatory for their album Dark Folke


Projection Set for Knightlife on his set at House Singapore


Some Promos he did while working at Zouk




CONTACT ARTISTS: AWE5OME

DJ J-STYLES - SINGAPORE

HOW THE HELL DO YOU DO IT?
I've been shaking up the art of Djing since the late 1990s. With my unconventional approach to both subject matter and artistic production. The passion and love for music in me makes me a curious person to make it a reality for me to be part of the industry. I refer my guidelines that is patience, passion perseverance and lots of practice.

HOW DO PEOPLE INSPIRE YOU?
The more people you meet, whether face-to-face, or via phone (or even online. The more you are exposed to. And the more you have to react to others’ individual contexts. This could be introducing two people and watching what they create; sharing an idea and watching for the ‘a-ha’ moment; or finding a solution to a problem.

A BRIEF HISTORY OF J-STYLES?
Around the age of 16 I bought my first mixer from saving up from my part time job. I used to blend from cassette tape to the Radio. A few months later I bought my first turntable and a few months later my second. I started spinning freestyle and Hip-Hop, Although always leaning more towards the Hip-Hop sound. I have always had a ear for all type of sounds but for me Hip-Hop was what had my ear the most. I enjoyed spinning House but I always felt like I needed to do more while the first track was playing, Just letting it flow wasn't enough. Since the price of records was increasing, keeping up with a multi genre of music was a bit too much. I decided to stick to what I loved most ,Hip-Hop. Learning to scratch, cut and blend different elements and beats to make my own unique sound.

It was around 1998 when I noticed a big change in Hip-Hop. I became more focused around "Gettin Paid". I started watching DJ battles and getting more resources. I began to focus on my talents that leads to be my career. Putting more effort in to scratching, and beat juggling, then parties and clubs. Watching dj's Like Roc raida, Craze, Q-bert put me in awe. I began having many practice sessions with a good friend. Practice in my room overnight, & refining my skills to enter in a local & major DJ Battle circuit. I've won numerous local DJ Battles. But the one that change my life most is after I've crowned the Champion after winning the Technics World DMC DJ Championship in Singapore. And thats brought me to the world final in London to represent my country in 2000. Until now im still doing what I like to do best.

TELL US ABOUT YOUR LATEST WORK?
I'm preparing for a mixtape that should be out by June. Hopefully. And getting involved in couples of party nights with Bedsty Music Party Design. “Good Times, Donuts, 808” just to name a few.



WHAT IS YOUR WEAPON OF CHOICE FOR YOUR PASSION?
As a Dj, my weapon of choice would be the turntables, vinyls and a scratch mixer.

WHERE CAN WE FIND YOU?
I'm currently a instructor at the DJ Live Academy.You can get the info at www.headlinestore.com/dja

FAV PEEPS IN THE BUSINESS?
That will be DJ Q Bert, D Styles, Mixmaster Mike, Roc Raida, and the list go on.

WHAT TURNS YOU ON THESE DAY IN THE ONLINE WORLD?
I like to visit Skratchworx.com. They review more on the dj technology. Engadget.com for overall technology news and reviews. Basically anything that related to music and djing.

DESCRIBE YOUR STYLE?
Casual, simple, streetwear.

WHO IS YOUR FAV LOCAL FASHION DESIGNER?
Ashley Isham

FAV FASHION MAG?
Favourite DJ / Music Magazine: DJ Mag, Urbs, Jockey Slut, Mixmag.

WHAT KIND OF MUSIC ARE YOU LISTENING TO NOW?
Hiphop, Dubstep, Funk, Fidget House.

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
Most of the peeps around me is either they getting married and settle down & some of them planning to run their own business.

WHO ARE THE BEST LOCAL MUSIC DJ / ARTIST COLLECTIVE THAT YOU HAVE SEEN?
Seriously there's a lot of them that have not been seen before, but I do like most of the djs that is still around, still spinning, still humble. For me everyone is the best. Because everytime when we djs get down to business. Our goal is to rock the crowd, deliver a good show, and give all our best to make it a best one.

WHAT MUSIC GADGETS ARE YOU INTO THESE DAYS THAT YOU CANNOT STOP PLAYING WITH?
Iphone Apps, Serato, Audition, MPC.

TOP 3 DJS IN YOUR OPINION HAS BEEN INFLUENTIAL TO YOUR GENERATION?
DJ Q Bert (Turntablist/HipHop) DJ MixMasterMike ( Turntablist/Hiphop) KRS One.

WHAT INSPIRATIONAL WEBSITE DO YOU FREQUENT?
Looking at a dj products website and watching dj videos gave me an inspirations to get new ideas and how about that I could improve my skills and to learn and gain new knowledge. Well i'm looking at Skratchworx.com. About a new dj software eyeCanDj that uses the human eyes to operate the jobs of a dj.

WHERE CAN WE FIND THE BEST EATS IN YOUR CITY?
Stall No 55-57 Ming Yen Seafood. Reasonable price. And the “Butter Sotong” is a must try. Its wicked.

WHAT IS YOUR FAV TRAVEL DESTINATION?
Bristol City. All over Europe. The weather is cooling. Get to see hills, mountains, nice beaches, lots of different kind of foods, clubs, and a paradise for digging music.

WHAT IN YOUR OPINION IS BEST HOLIDAY YOU HAVE EVER BEEN ON?
That would be Bristol in UK. There will always be a gig 7 days a week. And thats include big name artist and DJ. I'm not kidding. The popular venue is Lakota. If you still doesn't know, the reason is because its still underground.

WHAT IS THE BEST FESTIVAL YOU HAVE BEEN TO?
The 1st ZoukOut, Kuala Lumpur Music Festival. There's a few, but I couldn't really recall.

YOUR 3 FAV PLACES TO DRINK IN YOUR CITY?
Zouk Wine Bar, Cafe Del Mar, Peppermint Park.

YOUR 3 FAV PLACES TO SHOP IN YOUR CITY?
Da Cave, Leftfoot, Topman.

CONTACT ARTISTS: AWE5OME

A+D - SAN FRANCISCO

TELL US ABOUT THE BOOTIE VIBE?
We've always believed in creating a scene and a community around mashup culture, based upon sharing the music and ideas in a very open manner - for example, by sharing the music via free CDs and MP3 downloads, and creating a party where everyone, no matter who or what they are -- are welcome. "Fun" is the operative word!

One club reviewer called us "commitedly unpretentious" and that's really what we strive for. Which is interesting, because both of us came up during the "club kid" scene, with guest list lines, VIP rooms, and making sure you always look fabulous enough to get in for free. And humbly, we were the ones getting the VIP treatment. However, as adults, we see that differently now, we see it as a bit childish and not what we really consider "cool" anymore.

We wanted Bootie's values to be different. "Cool", to us now, is being yourself and doing what you want despite what other people think, not following whatever trend is popular that moment, or putting others down so you can be one up on them. Cool is being true to yourself and not being a follower.

WHAT ABOUT THE PEOPLE YOU MEET AND HOW THEY INSPIRE YOU?
We're on tour right now, and it's been wonderful to meet so many different people, excited by the open-source nature of mashups, and the mix of genres and emerging mashup scene means we're meeting a mix of people of all styles, ages, races, etc... which is really the whole point of mashup culture.



DESCRIBE YOUR GENERATION?
We call it the A.D.D. iPod Shuffle generation. We live in such an accelerated culture, where we take in and process such a vast amount and wide variety of information. Plus, we're taking that information, and putting our own stamp on it, in a very D.I.Y. fashion.

Everything is being recycled, reinvented, and revisited, mixing and matching different media and genres. It's happening in fashion, film, and of course, in music. As technology advances and the tools to manipulate music and video become cheaper and more available, it will become even more common for people to want to try their hand at putting their own creative stamp on pop culture.

WHAT'S YOUR CREATIVE PROCESS?
Everything inspires us... can be the smallest thing or moment.... or something profound and deep. It varies and it's fluid and changes moment by moment.

WHAT HAS BEEN MOST INFLUENTIAL TO YOU & YOUR GENERATION?
The digital age and the advancement of technology.



CAN YOU PLEASE GIVE US A BRIEF HISTORY OF YOU & HOW YOU GOT INTO MASHUPS?
The first mashup we ever heard was either 2manyDJs' "Smells Like Booty" or Freelance Hellraiser's "Stroke of Genius" -- both were on a CD called "The Best Bootlegs In The World Ever," which was reviewed by a writer for Entertainment Weekly magazine back in May 2002.

Once I read this, I immediately Google'd it and found it for sale via import through Rough Trade. At the time, we had just started DJing, and mashups fit in perfectly with our very eclectic, all-over-the-map DJ style. It was love at first listen! It was everything we loved, all rolled into one! Back in 2002, we were DJing a bar night called "Smashed," where we played pretty much whatever we wanted. Of course, we started playing a lot of mashups, but back then, most people had no idea what we were doing. We constantly had to explain it to people - how these tracks got made, where to find them, what this culture was all about, etc.

So we thought doing an entire club night dedicated solely to this new kind of mashing up and remixing would help establish a mashup scene and create an in-person community around it (rather than it being solely on a very few select message boards, as it was at the time). We realized then, that we were the first DJs in the United States doing this, and we thought it was a great club concept. We called it "Bootie," because at the time, mashups were more popularly known in the U.K., where the scene started - as "bootlegs."

The slang term for a mashup bootleg is "bootie" - so we appropriated that as the name for our party. Plus, it's a double-entendre. Most mashups are illegal, so it's like pirate booty and when you come to our party, chances are you're going to shake your booty. So as a name, it works on lots of levels.

WHAT'S YOUR LATEST WORK?
We just did an exclusive mashup for UK indie-electro group The Young Punx, who provided the multitrack stems off their new album to a select group of producers so we could create a mashup version of the record. So we mashed them up with Lady Gaga's brand new track "Telephone," and makes her sound like she's in an indie-electro band.

WHO IS YOUR FAVORITE DESIGNER/ PHOTOGRAPHER/ FILM MAKER?
Designer: Alexander McQueen / Photographer: David LaChapplle / Filmmaker: Tim Burton

MASHUPS ONLINE?
Mashuptown - a good selection of mashups
GYBO5.com - the community-based message board of mashup producers and fans
AudioPorn Central, SheenaBeaston.com & Hype Machine - for remixes and new music
Pop Wrap blog on NY Post - we've just started working with Pop Wrap to make exclusive pop music mashups for them on a regular basis

WHO ARE YOUR FAVORITE ARTISTS?
Damien Hirst , Ron English, Jeff Koons

DESCRIBE YOUR STYLE?
Purveyor of pop music and culture with a rock 'n' roll heart, a punk attitude, an indie vibe - a bit of goth-damage.



WHAT ARE YOU LISTENING TO NOW?
Obviously, a ton of mashups and some electro. But beyond that, a little bit of everything: indie rock, robot rock, electronica, hip-hop, pop, alternative rock, you name it. There's a reason we like mashups ... we like a little of everything!

WHAT IS YOUR SCENE AND HOW DID YOU GET INTO IT?
We created our own scene. Before we started Bootie, there was no "mashup scene," outside of the internet on some message boards. But we've always embraced different scenes and cultures -- one night we'd go to a rock concert, and the next night a rave.

We never stuck to one "scene." Which is why we created Bootie. Because the music is mashed-up, no one group can "own" it. So it's the one place where people from very diverse groups can unite on the dance floor.

EVERYONE'S A DJ... COMMENTS?
Anyone can mix two records together, but reading a crowd, and figuring out what to play that's going to make them go crazy is an entirely different skill set that most technical minded DJs seem to forget. It doesn't matter how skilled of a mixer you are if you can't read a crowd or don't have a good music collection to select from.....technical knowledge alone doesn't make a party. DJing is to a large degree psychology, experience and understanding your audience.

WHAT ARE YOUR PEEPS GETTING INTO THESE DAY?
Lady Gaga's new video for "Telephone", Twitter, and mashup videos.

WHAT ARE PEOPLE DOING WITH MUSIC TODAY?
Everyone is making their own remixes, mashups, blends, re-edits, whatever you want to call them. With the software tools so cheap and readily available, anyone with an interest in music can go from passive listener to active participant in remixing and mashing. Most DJs now create many tracks for their sets, as well as collect them.

WHAT MUSIC GADGETS ARE YOU INTO THESE DAYS THAT YOU CANNOT STOP PLAYING WITH?
Adrian likes his Numark iDJ2, where you can DJ off of an iPod but using actual DJ controls, but that already seems obsolete. We'll soon be making the move to all digital DJing, and the Stanton touch controller -- which has no knobs or faders, it's all touch-sensitive controls is looking interesting. Can't wait to play with it! Either that, or wait until there's a DJ controller application for the Apple iPad!

THE TRACK THAT HAS BEEN INFLUENTIAL TO YOUR GENERATION?
"Stroke of Genius" mashup of The Strokes vs. Christina Aguilera by Freelance Hellraiser. Kicked off the modern mashup movement, and was a sign of the iPod Shuffle generation to come.

TELL US ABOUT YOUR CITY?
There are so many scenes in San Francisco. No matter what you're into -- no matter how obscure -- you will find at least five other people into the same thing as you... and in most cases, may more. San Francisco has a vibrant music and art scene, which is based on art for art's sake, rather then commercialism, which can be said for other U.S. cities.

WHAT ARE YOUR FAVORITE THINGS TO DO IN YOUR CITY?
Same thing as any other city: eat, drink, dance, party!

YOUR 3 FAV PLACES TO EAT IN YOUR CITY
Millennium -- an amazing vegetarian restaurant
Saigon Sandwiches -- Vietnamese sandwiches, cheap and delicious
The Crepe House -- delicious meal crepes

YOUR 3 FAV PLACES TO DRINK IN YOUR CITY
DNA Lounge - where we do our Bootie party, and because the drinks are strong!
The Cinch - the kooky neighborhood gay bar where we did our first DJ night
Minx - rock-n-roll bar run by a friend, and it's a block from our apartment!

YOUR 3 FAV PLACES TO SHOP IN YOUR CITY
(Neighborhoods)Haight Street, Union Square, The Mission

BEST PARTY IN YOUR CITY... WHAT IS IT?
We're not gonna lie or be humble. The best party in San Francisco is Bootie! We have over 1000 people at nearly every party (three times a month) and it attracts the most diverse, fun, unpretentious, "up-fot-it" crowd. We always say that Bootie's crowd is as mashed up as the music. It's kind of a "Noah's Ark of nightlife," with at least two of every kind of person there! It's very mixed with all ages, styles and sexualities coming together on the dancefloor, which is the whole point of a mashup night. :-)

And expect a Noah's Ark of Nightlife. There's a little bit of everybody there -straight and gay, mainstream and hipster, very unpretentious, and "up for it." Bootie brings an openminded audience who don't mind hearing their favorite song fucked with! Mashup music naturally lends itself to diversity because of the genres and eras used. Indie, '80s, electro, hip-hop, classic rock, R&B, mainstream pop, soul, goth/industrial -- we mash up ALL of it! So our crowd is often as mashed up as the music!

THANKS A+D, NOW TURN US ON TO SOMETHING?
Burning Man.

"A+D plays LIVE at BOOTIE SINGAPORE / 2 MAY 2010 / VELVET UNDERGROUND / 4:40pm - 8:20pm"



ABOUT BOOTIE

Launched in 2003 in San Francisco by A Plus D, aka DJs Adrian & Mysterious D, Bootie was the first club night in the U.S. dedicated solely to the burgeoning art form of the bootleg mashup - and is now the biggest mashup event in the world, with regular parties in 13 cities on four continents, and various one-offs around the globe. Mixing and matching every musical genre, era, and style into one big dance party where everyone feels welcome, Bootie provides the soundtrack for the A.D.D. generation.

MASHUPS & BOOTLEGS
So what's a mashup? What's a bootleg? It's pretty much all the same. Also known as "bastard pop," a bootleg is a song that's "mashed-up." Usually, this means the vocal track of one song is mixed over the instrumentation of another. Using audio editing software, DJs and mashup artists combine different artists and musical genres to create new and unique songs that are often greater than the sum of their parts.

Imagine Michael Jackson rocking out with Nirvana, David Bowie crooning with MGMT, Madonna fronting Daft Punk, or Kanye West rapping with Beethoven, and many other unexpected combinations! Can't imagine that? Then get your ass to Bootie to hear for yourself!Is this legal? Does the skull-and-crossbones in our logo mean anything to you? So where can I get these mashups? Since 99.999% of all mashups aren't legally cleared by the artists, you can't just go to a store and buy them. However, MP3s of these bootleg mixes are available all over the internet.

CONTACT ARTISTS: AWE5OME
WEBSITE: A+D